Hey there Business Bloomers! This episode of the TGIF Business Networking Hangout features special guest Linda Fritz, owner of Sun Sugar Farms and inventor of CRESBI® Crates, discussing how to get your product from idea to market.
About the Topic: Taking Your Product from Idea to Market
We will be discussing Linda’s various businesses, in particular the CRESBI® Crates company, how she came up with the idea to create the crate, and how she is marketing her products. Some of the items we’ll discuss include:
• How Linda took her CRESBI® Crates from idea to market. What was the process? What connections did she have to make? How long did it take?
• Competitions entered, that provided bragging rights, press release content, and marketing materials, including the Dream Big America competition, My Cool Inventions Radio Network‘s competition, and the National Urban League Small Business Administration Pitch Competition (NUL-SBA).
• Linda’s excellent use of promotional videos on her web site, https://www.cresbicrate.com, how they were produced (some professionally, and some not) and the impact they’ve had.
• Expenses – how much investment it took to have her product brought to market, and how she keeps expenses down (for example hiring high school and college kids to do some of the work).
• And more, including questions from the audience!
Linda kindly sent me a CRESBI® Crate to check out before this episode, and I must say I do love it. I now use it when shopping for my fresh organic produce, as I like that I can stack the veggies in them and the leafy greens don’t get bruised or ripped the way they sometimes do from packing and unpacking them inside reusable grocery bags. Plus, when I get home I just set the whole crate in the sink to rinse my veggies, and then let them dry, right in the crate. Very convenient! Mmmm, just look at those yummy organic greens!!
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About Special Guest Linda Fritz
+Linda Fritz is owner of +Sun Sugar Farms and the creator of CRESBI® Crates, which are collapsable, stackable, reusable grocery crates. On her web site http://CresbiCrates.com, Linda also sells other reusable products which she has brought to market. She is also a video marketer specializing in business-to-business marketing, and a farmer who grows edamame and Sun Sugar Tomatoes. Wow – that’s a lot of business on Linda’s plate (or should I say “in her crate” heehee), and we’re going to learn how she manages to do it all.
About the Host, Meilani MacDonald
Meilani MacDonald is a brand identity and outreach strategy consultant who created the TGIF Business Networking Hangout as a way to do face-to-face business networking beyond local borders. When Hangouts on Air became available, TGIF also became a great forum for providing information valuable to small business owners and solopreneurs via live streaming video.
Meilani also runs Meilani’s Blooming Business Club, a forum through which she brings monthly workshops, lessons, videos, stock photos and more to club members, at a price that’s right for savvy solopreneurs and small business owners on a budget!
Meilani specializes in teaching club members how to market their business online and build brand identity using social media on purpose, with purpose. Club members also learn how to use Google’s powerful and free suite of tools to do business more efficiently and effectively, from in-house collaboration and organization using Drive, Docs, Spreadsheets, and Forms, to public outreach and online marketing promotions using Google Hangouts on Air and Google+!
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