Social Media Sharing Tip: Always Write an Intro When You Share a Link or Post

I found this post that would make a good share by +Joy Diffendal, a member of Meilani’s Blooming Business Club. We’ll take a look at the post and discuss why it might be a good share for her, and how she would make it so by writing a relevant intro when she makes the post.


First a Little Background Info

Joy has a long, experienced background in nursing, nutrition and health care. She is a certified health coach who helps people improve their health by implementing healthier lifestyle habits, like getting enough sleep, improving their diet, and other holistic approaches. The post we discuss is about how getting adequate sleep improves students’ well being.


photo use courtesy of Eugene0126jp under the Creative Commons Attribution-Share Alike 3.0 Unported license, found at

SLEEP IS GOOD FOR YOU!  Photo courtesy of Eugene0126jp under the Creative Commons Attribution-Share Alike 3.0 Unported license, found at


Why Would This Post Be a Good Share for Joy?

The Education Week web site post by Kathryn Byron is about sleep studies for teens, and school policies enacted in response to the study. Click here to see the post we’re discussing.

Let’s take a look at some of the reasons this post makes a good share for Joy:

  • It relates to what Joy teaches us about the importance of getting enough sleep, and would be interesting to her target audience of people that want to improve their health holistically.
  • It cultivates Joy’s brand identity as a health coach.
  • It builds up Joy as an authority in her field because it cites research that lends credibility to her messages about achieving better health through lifestyle adjustments which include getting enough sleep.

If Joy shared this post all by itself, with just the link and no intro, all it does is show the audience how great and knowledgable Kathryn Byron is in her field. But if Joy writes a thoughtful intro that includes lessons she teaches about getting enough sleep, or includes messages she often sends to her clients about getting enough sleep, then this post becomes a vehicle that validates Joy’s expertise, builds up her credibility, and reinforces her messages. All these in turn are contributing to building and strengthening Joy’s brand identity and awareness, an ongoing task important to any small business owner, solopreneur, or non-profit entity.


Summary: Why Write A Good Intro For Your Shares

When sharing an article like this, write an intro that addresses your audience in your voice, and makes it a vehicle to reinforce your message and your brand identity.

If you simply share links with no intro – an all too common practice – you are only promoting the blog post and that post’s author, when you want to be promoting your business, cultivating your brand identity, and reinforcing your messages.

Adding a thoughtful introduction adds your voice to the post, makes it a “see this is what I’m talking about” message that confirms and reinforces your message and further positions you as an authority in your field by showing that other sources are validating your message.


Sharing Smart





Did you find this post helpful? Do you want to learn more about how to spend your social media time more effectively, so you are spending your time on purpose, with purpose?

Check Out Meilani’s Blooming Business Club!

Meilani’s Blooming Business Club provides members with a wealth of workshops, lesson videos, resources, and a private community on Google+ where members can get ongoing training as well as personal access to and support from Meilani! Click Meilani’s Blooming Business Club for more info.