Websites that Flow and Convert

Websites that Flow and Convert

Does your website flow like water or honey? By: Carla Wynn, Contributing Author Congratulations Seeds members! This blog post is going to show you how to create a unique flow to your website that emotionally converts visitors in one or more ways. Flow is a term that is used to describe the effortless momentum. Imagine a waterfall. Do you see how it flows with ease over the rocks and along the bank? Your website should have the same type of flow while speaking to a diverse audience AND have an emotional message that gently encourages a conversion. Conversion can be soft, partial and full. We will read more about how to have a flowing website with emotionally converting content later in this post.  Let’s talk first about the term “Flow” and how it is important to the success of your website, social media campaign and business success. Flow simply means the effortless movement from one thing or place to another thing or place. At your website, your audience (by nature and virtue of their savvy internet skills) uses their mouse to work with the “Flow” of your website. In some cases they will use their finger as with a smart phone or tablet, but the message is this: website visitors like to click around to see what you are up to. When the elements of your website lead to a natural flow, you will enjoy longer visitor stays and better search results placement in search engines such as Google or Bing.      When Flow is present, Ease is present too.  Ease means easy. We want things to be delivered...